· Identify, maintain and manage a complete list of all relevant industry events for participation opportunities in multiple regions
· Manage the logistics for our exhibits and sponsorships at third party events, ensuring our brand is represented and leads have been obtained, coordinating assets and deliverables in a timely manner.
· Execute an end-to-end demand generation strategy including outreach to existing customers and new contact acquisition through organic and paid channels.
· Ensuring consistency with corporate brand guidelines for all assets and collaterals being used during promotions.
· Working closely with stakeholders to conceptualize, develop and drive the event content strategy and campaigns.
· Identify the target audience and design lead generation campaigns.
· Coordinate with the internal marketing team - content, design, operations for any event-based requirements.
· Work with the event operations team to manage event registrations, attendee communications, ad-hoc event management tasks, data collection and analysis, and lead management.
· Manage Global events website with page builds and updates
· Post event reporting and analysis of event activities, funnel and leads nurturing and ROI.
· Assist with Marketing budget administration.
· Worked with US Clients.
? Reporting to Aayush Jain