Job Description

Job Code:



Area Manager-IMF Reporting To Regional Manager - IMF


IMF & New Growth Initiatives Function IMF & New Growth Initiatives


Band 4

Job Summary:


· Implement the strategy to setup and develop the IMF Channel in the designated territory. Setup and manage a pool of

10-15 Insurance Marketing Firms managing a revenue stream of around 2 cr.


Key Responsibilities/ Key Deliverables:


· Understand the IMF regulation, value proposition & registration process

· Independently implement the IMF acquisition plan in the territory

o Identify potential leads and sources for prospective IMF’s, coordinate with HO for referred leads

o Connect with prospects & organize seminars for IMF acquisition

o Ensure conversion of leads through effective pitch of IMF value proposition

· Ensure quality of IMF’s in sync with desired profile

· Enable the setup of IMF of agreed prospects

o Understand all regulatory requirements and manage the IMF registration process with IRDA

o Oversee technology support to enrolled IMF’s

· Ensure seamless contracting of IMF’s with Max Life

· Manage performance of setup IMF’s in steady state

o Develop understanding of products & coach IMF staff on product USP’s

o Implement a performance management and rewards system

o Drive IMF profitability through improving productivity of IMF’s sellers & controlling cost of sales

o Provide marketing, training and operational support to IMF’s

o Manage attrition of IMF’s through revival or replacement

· Drive quality of business sourced from IMF’s

o Ensure right product mix and control key quality measures such as leakage and persistency


Measures of Success:


· IMF Acquisition

· Revenue

· IMF Activity & Retention

· Quality of Business


Job Specifications:


· Educational Background: Preferably a graduate

· Work Experience: At least 5-6 years of experience in Sales & Distribution, Key Account Management


Additional Information (Optional):


· Key Relationships

· Nature of the Role

· Presence

· Commercial Aspect

· Cross Functional Skills