Job Description
Job Code:
Position
Area Manager-IMF Reporting To Regional Manager - IMF
Department
IMF & New Growth Initiatives Function IMF & New Growth Initiatives
Location
Band 4
Job Summary:
· Implement the strategy to setup and develop the IMF Channel in the designated territory. Setup and manage a pool of
10-15 Insurance Marketing Firms managing a revenue stream of around 2 cr.
Key Responsibilities/ Key Deliverables:
· Understand the IMF regulation, value proposition & registration process
· Independently implement the IMF acquisition plan in the territory
o Identify potential leads and sources for prospective IMF’s, coordinate with HO for referred leads
o Connect with prospects & organize seminars for IMF acquisition
o Ensure conversion of leads through effective pitch of IMF value proposition
· Ensure quality of IMF’s in sync with desired profile
· Enable the setup of IMF of agreed prospects
o Understand all regulatory requirements and manage the IMF registration process with IRDA
o Oversee technology support to enrolled IMF’s
· Ensure seamless contracting of IMF’s with Max Life
· Manage performance of setup IMF’s in steady state
o Develop understanding of products & coach IMF staff on product USP’s
o Implement a performance management and rewards system
o Drive IMF profitability through improving productivity of IMF’s sellers & controlling cost of sales
o Provide marketing, training and operational support to IMF’s
o Manage attrition of IMF’s through revival or replacement
· Drive quality of business sourced from IMF’s
o Ensure right product mix and control key quality measures such as leakage and persistency
Measures of Success:
· IMF Acquisition
· Revenue
· IMF Activity & Retention
· Quality of Business
Job Specifications:
· Educational Background: Preferably a graduate
· Work Experience: At least 5-6 years of experience in Sales & Distribution, Key Account Management
Additional Information (Optional):
· Key Relationships
· Nature of the Role
· Presence
· Commercial Aspect
· Cross Functional Skills