Job Description

 

Key Responsibilities

Search Engine Optimization (SEO)

  • Conduct comprehensive technical SEO audits (crawlability, indexation, Core Web Vitals, site speed) and work with developers to implement fixes.
  • Perform in-depth keyword research to identify high-value opportunities for both on-page and content strategies.
  • Optimize website structure, metadata, headers, internal linking, and landing pages for search visibility and conversions.
  • Collaborate with content teams to create SEO-optimized blogs, case studies, and web pages aligned with keyword strategies.
  • Build authority and backlinks through ethical outreach, partnerships, and PR.
  • Manage local SEO including Google My Business, citations, and reviews.
  • Monitor SEO KPIs: rankings, impressions, CTR, traffic quality, and organic conversions.

Pay-Per-Click Advertising (PPC)

  • Plan, execute, and manage paid campaigns across Google Ads, Bing, LinkedIn, and Meta Ads.
  • Conduct keyword and audience research to build effective campaigns for lead generation.
  • Write and test compelling ad copies; coordinate with designers for creatives (banners, video ads, carousels).
  • Implement and optimize bidding strategies (Manual, Enhanced CPC, Target CPA/ROAS).
  • Set up and manage remarketing campaigns and custom audience targeting.
  • Monitor campaign performance: CTR, CPC, CPA, ROAS, and make data-driven adjustments.
  • Ensure accurate tracking via Google Tag Manager, conversion pixels, and CRM integration.
  • Provide weekly/monthly performance reports with insights and recommendations.

Required Skills & Qualifications

  • Proficiency in SEO tools: Google Analytics (GA4), Search Console, SEMrush/Ahrefs, Screaming Frog.
  • Proficiency in PPC tools: Google Ads Manager, Microsoft Ads, LinkedIn Ads Manager, Meta Ads Manager.
  • Strong understanding of UTM tracking, Google Tag Manager, and Data Studio/Looker dashboards.
  • Ability to analyze performance data and translate insights into actionable recommendations.
  • Excellent written and verbal communication skills for ad copy, reporting, and stakeholder alignment.

 

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