Job Description

Tag QA Specialist – Web Analytics

Key Responsibilities

  • Perform end-to-end QA of web analytics implementations using Adobe Analytics.
  • Validate page view, click, form, funnel, and custom event tracking across banking websites.
  • QA and debug tags implemented via Adobe Launch, Ensighten, or other TMS tools.
  • Validate data layer variables, context data, eVars, props, events, and classifications.
  • Ensure data accuracy across environments (DEV, QA, UAT, PROD).
  • Identify implementation gaps and recommend corrective actions or optimizations.
  • Validate analytics behavior post releases, migrations (e.g., AppMeasurement to Web SDK), or site changes.
  • Coordinate with developers, analytics engineers, and business stakeholders to resolve issues.
  • Maintain QA documentation, tagging specifications, and governance standards.
  • Support audits and compliance requirements specific to the banking domain.

Required Skills & Experience

  • 2–4 years of experience in Web Analytics QA.
  • Strong hands-on expertise with Adobe Analytics.
  • Extensive experience with Tag Management Systems (Adobe Launch, Ensighten, GTM).
  • Strong understanding of JavaScript-based tracking and data layers.
  • Experience validating Web SDK–based implementations.
  • Familiarity with browser debugging tools (Adobe Experience Platform Debugger, Developer Console, DevTools).
  • Exposure to analytics governance and compliance in regulated industries (preferred).

Nice to Have

  • Experience with Adobe Experience Platform (AEP).
  • Understanding of consent management and privacy frameworks.
  • Banking or financial services domain experience.

 

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